House: 2016 May Come Down to "Disaffected Democrats" and "Reluctant Republicans"

To survive a potentially large loss at the top of the ticket, many House Republicans will need to win over not just ardent supporters of Donald Trump - many of whom might have considered themselves Democrats decades ago - but also traditional Republican voters who may be considering abandoning their party's presidential nominee for the first time. A new memo sheds light on which districts these two distinct types of voters will matter the most. Deep Root Analytics, a micro targeting firm co-founded by Republican strategist Alex Lundry but respected by strategists across the partisan divide, has identified two different profiles of likely ticket-splitting voters: 16.2 million "Reluctant Republicans" and 14 million "Disaffected Democrats." In arguing that "traditional TV targeting demographics will prove ineffective" in the upside-down environment of 2016, Deep Root contends reaching these two is essential. Who are "Disaffected Democrats?" According to an extensive national survey of 7,394 respondents linked to consumer data, they are likelier than average to be white, protectionist, fiscal conservatives, single parents, sci-fi fans, casino-goers and truck owners. Who are "Reluctant Republicans?" They're likelier