This story was originally published on nationaljournal.com on Feb. 22, 2016 It’s been said all too of­ten in re­cent days that blame for the de­mise of Jeb Bush’s can­did­acy lies with his cam­paign, as if a dif­fer­ent stra­tegic ap­proach or dif­fer­ent op­er­at­ives in his cam­paign and su­per PAC would have ten­ded a dif­fer­ent res­ult. Part of this flawed as­sump­tion is the premise that we have polit­ic­al auc­tions, not elec­tions, and that with plenty of money any­one can be elec­ted to any­thing. Noth­ing mat­ters but money, so this think­ing goes. For those of us who have watched cam­paigns closely for dec­ades, every two years we see big-spend­ing cam­paigns go down the tubes. Money is im­port­ant, but it is not nearly the de­term­in­ant that some would have you be­lieve. I would ar­gue that Bush had prob­lems that no amount of money and no cam­paign could have fixed, that the “blame the cam­paign” meme is a cop-out. When I look back at the Bush cam­paign, it be­comes clear that we had the con­flu­ence of a num­ber of factors that all worked against his

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