We’ve spent a lot of time looking over the messages emphasized most in 2014 TV advertising in the aggregate. Now that we’re in the final month of this cycle’s battle for the Senate, what issues are the two sides relying on most for their final arguments? Here are the top 15 most-mentioned issues and issue positions, as coded by CMAG, in Senate TV advertising last week—four weeks out from...
At the beginning of the cycle, this was the one open seat that Democrats weren’t all that worried about. The state tilts toward Democrats and they viewed former Secretary of State Terri Lynn Land as one of the weakest challengers Republicans could have recruited...
Republican Sean Parnell was serving as the state’s Lieutenant Governor in 2009 when then-Gov. Sarah Palin resigned her post, elevating Parnell to the state’s highest office. Parnell won a full term in 2010 with 59 percent of the vote. Parnell faces...
Thursday began with a Politico story hitting GOP hopeful Barbara Comstock (VA-10) for failing to disclose income from the Workplace Fairness Institute, a client whose anti-labor legislative priorities she helped pass as a state delegate. But it ended with a Roll Call story about Democrats' decision to cancel their ad reservations in the DC media market. If Comstock gets a free pass on the...
This article appears in the October 7, 2014 edition of NJ Daily.
Earlier this year, I sat down with a smart strategist who has been actively involved in the independent expenditure side of the campaign world for the last couple cycles. When I asked this Democrat what he learned from 2012 that he was going to put into practice in the upcoming midterms, he said (and I'm paraphrasing here), "I'm not interested in rehashing 2012, I'm focused on running the best...
ISIS and heightened awareness of terrorist threats to the US. Border security. Equal pay for women and domestic violence. These are the hot new additions to the otherwise same old, same old issue menu for TV advertising in 2014. Being topical or at least highly tactical, these ads get a lot of attention. Yet none of these subjects even comes close to amassing the airings devoted to the...
While the outcomes of presidential races are pretty much decided by how the swing, or "purple," states split, in the fight for control of the U.S. Senate that is not always the case. The challenge for Democrats in this election is having so many seats up in very Republican states. Seven of those seats are in states carried by Mitt Romney, and—tougher still—six of the seven are states Romney...
One month out, Republicans appear on track to expand their House majority by between two and 12 seats. As more GOP incumbents like Rep. Rodney Davis (IL-13) have moved towards safer ground, Republicans are talking more openly about targeting some seats that were previously considered "reaches," such as Democratic Rep. Dan Maffei's NY-24 and Maine's open 2nd CD. To be sure, the news isn't all...
The 2014 Political Environment
Updated October 21, 2014 | As the 2014 midterm election cycle begins to take shape, the Cook Political Report has identified several metrics worth monitoring between now and Election Day.Read full report »
Republicans are on track to pick up between four and seven seats; it is more likely than not that the number will be at the higher end of – and may exceed – that range. The current Senate line-up is 53 Democrats, 45 Republicans, and two independents that caucus with Democrats. There are 36 Senate races on the ballot in 2014. To win the majority, Republicans would have to score a net gain of six seats. Democrats are defending 21 of these seats, including six in states that GOP presidential nominee Mitt Romney won easily in 2012, and two more that are in swing states. Republicans have also successfully expanded the playing field of vulnerable Democratic-held seats, increasing their chances of winning the majority. Democrats have been limited in their ability to put GOP-held seats in play.
The current House breakdown is 233 Republicans, 199 Democrats, and three vacancies. Democrats need a net gain of 17 seats to reach a majority in 2014. Because the House is well sorted-out, large shifts or a change in partisan control of the House are unlikely. In large part because of President Obama's standing and the GOP's midterm turnout advantages, we would estimate a Republican gain of between four and ten House seats if the election were held today.
The current line up of the nation’s Governors is 29 Republicans and 21 Democrats. There are 36 contests in 2014. Of these 36 races, 22 are held by Republicans and 14 by Democrats. Republicans have far more exposure to losses. Of the GOP’s 22 seats, President Obama easily carried seven of these states in 2012, while another three seats are in swing states. Only one of Democrats’ 14 seats is in a state that Republican presidential nominee Mitt Romney carried. While a favorable political landscape should help Republicans in the Senate and the House, it won’t be as helpful in gubernatorial contests. As such, Democrats are likely to gain between two and four seats.
Election Day Countdown
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Charlie Cook's Column
Democrats Face Strong Headwinds in Fight to Keep Senate MajorityOctober 17, 2014
Since March, I have been saying that Republicans had at least a 50 percent chance of retaking a Senate majority this year, and since July, I have upped that chance to 60 percent. There has been the normal ebb and flow of candidates' fortunes in many individual races since then, but the general direction of this election has remained pretty much the same. While the political environment is bad...Read more »
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The Cook Political Report Partisan Voting Index (PVI)
The 2014 Partisan Voting Index
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The Rhodes Cook Letter
In the latest issue of the Rhodes Cook Letter, Rhodes looks back at the 2014 primary season.Download »