Jump to Any Race
Political Advertising|By Elizabeth Wilner, June 6, 2016

It's tough to convey in words the relentless sameness and lameness of most political television ads. Candidates pounding podiums before cheering crowds. Candidates talking at town halls with hypnotized audience members nodding. Candidates striding around job sites. Collages of newscasts, headlines and still photos. Most local-level, congressional and even presidential ads contain at least a few...

Political Advertising|By Elizabeth Wilner, March 29, 2016

Like politics itself, advertising is a zero-sum undertaking. The more commercial time sold to political advertisers, the less there is available for all other advertisers. Kantar Media’s latest analysis suggests that in especially key media markets in 2016, political’s share of all available TV ad time could reach 40% to 50%, meaning that one minute of every two minutes of commercials aired in...

Political Advertising|By Elizabeth Wilner, March 16, 2016

So far, this hasn't been television's election. CBS Chairman and CEO Les Moonves might gloat otherwise, but media conglomerate C-suiters are earnings-obsessed. Practitioners and observers of political TV advertising are outcome-obsessed. Practitioners and observers of political TV advertising are outcome-obsessed.

Political Advertising|By Elizabeth Wilner, March 8, 2016

The grid below by CMAG’s Mitchell West lays out a Republican-sponsored “anti-Trump” air campaign that is growing by the week, from 9% of all TV spots (individual airings of commercials) by all advertisers in the presidential race during the first week in February, to 47% during the most recent week—and from 15% of all GOP spending on TV advertising during the first week in February to 62% last...

Political Advertising|By Elizabeth Wilner, March 8, 2016

Today may be International Women’s Day, an observance that hasn’t quite gone mainstream in the United States, but in Hillary Clinton’s television advertising, every day is women’s day.

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner is Senior Vice President of Kantar Media Ad Intelligence with oversight of its Campaign Media Analysis Group (CMAG), Contributing Editor of The Cook Political Report, and former Political Director of NBC News. Wilner's weekly segment, "On Points," covers the fast-growing junction of advertising, Big Data, and politics.
Read More »

Articles By Author

The 2016 Political Environment

Updated November 25, 2015 | As the 2016 election cycle begins to take shape, the Cook Political Report has identified several metrics worth monitoring between now and Election Day.

Read full report »