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Political Advertising|By Elizabeth Wilner, March 11, 2014

The MVP of the political Big Data set isn’t any one dataset. It’s whatever software the data handlers use to make sense of it all. One software program in particular seems to be creating more handlers. Even now, post-2012, there just aren’t many strategists running around who are well-versed in the “commonly used” statistical modeling programs, all of which seem to have names like flu...

Political Advertising|By Elizabeth Wilner, March 4, 2014

Advertising may not be on the agenda as the nation’s health insurers gather in DC for their annual policy conference, but advertising offers a window on their complex relationship with the Affordable Care Act. The ads tell the story of an industry—and specifically, its biggest players—triangulating their way through a reform ramp-up that has been...

Political Advertising|By Elizabeth Wilner, February 25, 2014

The key takeaway from discussions at Target Enterprises’ recent election-year seminar on media buying: the benches and bankrolls of governors’ race advertisers in 2014 will look a lot more Major League than Triple-A. Nationalized air wars like we saw with the Wisconsin recall of 2012 and in Virginia in 2013 are about to become the norm, driven by the growing stakes for state policymaking...

Political Advertising|By Elizabeth Wilner, February 18, 2014

Comcast isn’t just courting Washington influencers in its $45.2 billion bid for Time Warner Cable and about 30% of the US cable market. It stands to considerably expand its influencer audience, stitching together nearly every market in the country with a high concentration of opinion leaders.

Political Advertising|By Elizabeth Wilner, February 11, 2014

In politics, the $27 million Americans for Prosperity says it has spent on anti-"Obamacare" advertising in six months is serious money, especially when focused like a laser beam on select media markets hosting a key US Senate contest here, a hot House race there. AFP's campaign, and the response it's forcing from its Democratic targets and their allies, is a big reason why we're seeing more...

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner is Senior Vice President of Kantar Media Ad Intelligence with oversight of its Campaign Media Analysis Group (CMAG), Contributing Editor of The Cook Political Report, and former Political Director of NBC News. Wilner's weekly segment, "On Points," covers the fast-growing junction of advertising, Big Data, and politics.
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The 2016 Political Environment

Updated November 25, 2015 | As the 2016 election cycle begins to take shape, the Cook Political Report has identified several metrics worth monitoring between now and Election Day.

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