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Political Advertising|By Elizabeth Wilner, November 4, 2013

An under-noticed fact of the Virginia races being decided today: the use in advertising of women’s health issues ranging from abortion, birth control and transvaginal probes (it is Virginia, after all) to sex trafficking and violence against women. In the governor’s race, the Democratic ad that aired most often...

Political Advertising|By Elizabeth Wilner, October 29, 2013

Last week, “On Points” published Kantar Media CMAG’s over/under for local broadcast TV ad spending for the 2014 elections: $2.4 billion. This week, we’re rolling out estimates for local cable TV ad spending: between $680 million and $800 million. If all expectations are...

Political Advertising|By Elizabeth Wilner, October 22, 2013

Using CMAG data and past Cook Political Report ratings, the University of San Francisco’s Ken Goldstein puts the over/under on local broadcast TV advertising for the 2014 elections at $2.4 billion. A drop in the number of competitive races overall, and in the number of top-50 markets hosting competitive races, accounts for...

Political Advertising|By Elizabeth Wilner, October 8, 2013

The majority of the $500 million or so in broadcast television political advertising focusing on the Affordable Care Act since its enactment in March 2010 has been election-related, not advocacy advertising. And the majority of this election-related advertising has consisted of anti-“Obamacare” messages aired against Democrats by Republican and conservative interests. Yet even as we head...

Political Advertising|By Elizabeth Wilner, September 24, 2013

How fast is the world of non-presidential political TV advertising evolving? About double time, if Virginia’s race for governor is any indication. Between the 2009 race and today’s, we’re seeing nearly twice as many sponsors, advertisements, and airings of ads.The Cook Political Report takes care every four years to shoot down the presumption that the outcomes of Virginia’s and New Jersey’s gub...

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner is Senior Vice President of Kantar Media Ad Intelligence with oversight of its Campaign Media Analysis Group (CMAG), Contributing Editor of The Cook Political Report, and former Political Director of NBC News. Wilner's weekly segment, "On Points," covers the fast-growing junction of advertising, Big Data, and politics.
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The 2016 Political Environment

Updated November 25, 2015 | As the 2016 election cycle begins to take shape, the Cook Political Report has identified several metrics worth monitoring between now and Election Day.

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