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National Politics|By Elizabeth Wilner, September 10, 2013

The gradual supplanting of traditional pollsters by poll aggregators as our national tea leaf readers is just the most obvious ripple from a sea change in the public opinion industry. Experts who speak from the gut about Americans’ mood and sentiment, informed by decades of immersion in questionnaires and focus groups, are in the process of being replaced by experts who speak Big Data. As analytic…

Political Advertising|By Elizabeth Wilner, August 27, 2013

Health insurers may think they need only worry about their competitors’ advertising as they chase consumers newly in the market for coverage courtesy of the Affordable Care Act. They should think again. On the eve of open enrollment, no ACA stakeholder can feel secure that they’re advertising in a vacuum. In some areas of the country and on some networks, we could see an unprecedented confluence o…

National Politics|By Elizabeth Wilner, August 22, 2013

Updated May 2, 2014 | President Obama’s analytics-driven victory in 2012 generated enough bragging rights to power the launch of at least eight new Democratic consulting firms that leverage Big Data and wonk up the ranks of three national advocacy campaigns. On the Republican side...

Political Advertising|By Elizabeth Wilner, August 16, 2013

Presidential elections usher in campaign innovations every four years, but the art of second-term presidential advocacy has been much slower to evolve. It’s been nearly nine years since George W. Bush tried to will his 2004 re-election into a mandate to reform Social Security even though, four years prior, he and his campaign basically willed his presidency into being.Whatever the “O” and “A” stan…

Political Advertising|By Elizabeth Wilner, July 30, 2013

I don’t speak Spanish and regret it. Mitchell in our office probably regrets it, too, given how often I’m asking him to translate ads in Spanish for me lately. At CMAG, we see political ads as they hit the air, so Mitch’s translating activity is our in-house leading indicator that Spanish-language political advertising finally may be getting its due.For advertising generally and politics specifica…

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner is Senior Vice President of Kantar Media Ad Intelligence with oversight of its Campaign Media Analysis Group (CMAG), Contributing Editor of The Cook Political Report, and former Political Director of NBC News. Wilner's weekly segment, "On Points," covers the fast-growing junction of advertising, Big Data, and politics.
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The 2016 Political Environment

Updated November 25, 2015 | As the 2016 election cycle begins to take shape, the Cook Political Report has identified several metrics worth monitoring between now and Election Day.

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