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POLITICAL ADVERTISING|By Elizabeth Wilner, February 23, 2016

The presidential candidate who drove the most spending on television advertising is out of the race, giving positive proof for digital strategists fighting for more respect in the ad budget. Team Jeb dropped $77 million on TV by the time all was said and done, accounting for nearly 2 percent of the $4.4 billion CMAG projected will be spent on TV advertising for all elections in 2016 without...

POLITICAL ADVERTISING|By Elizabeth Wilner, February 11, 2016

Tuesday night seemed to seal the deal on a new merger, one that Wall Street won't like. As far as the country's most enthusiastic voters are concerned, campaign finance reform and financial reform are simply adding up to Wall Street reform. "Fixing" the Street is becoming a twofold cry to fix a broken political system and level the economic playing field.

POLITICAL ADVERTISING|By Elizabeth Wilner, January 28, 2016

Pop quiz: which Senate incumbent or candidate running in 2016 has spent the most money on TV so far?

POLITICAL ADVERTISING|By Elizabeth Wilner, January 12, 2016

Donald Trump had made his company, The Trump Organization LLC, a star of his exuberantly populist pursuit of the presidency. On Meet the Press, he explained to moderator Chuck Todd why he won't join some fellow billionaires in pledging to give more than half his wealth away: "I'm of the old school. I'd like to see my children take this great company that I've built (and it is a great company),...

Political Advertising|By Elizabeth Wilner, December 26, 2015

By now, most journalists and opinion elite understand enough about political media buying to know that super PACs and other non-candidate, non-party-what we at CMAG refer to as "outside"-groups often pay significantly more than candidates pay to advertise on TV. Certain laws, as well as just plain good business sense, ensure that candidates get access to the airwaves at relatively reasonable...

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner is Senior Vice President of Kantar Media Ad Intelligence with oversight of its Campaign Media Analysis Group (CMAG), Contributing Editor of The Cook Political Report, and former Political Director of NBC News. Wilner's weekly segment, "On Points," covers the fast-growing junction of advertising, Big Data, and politics.
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The 2016 Political Environment

Updated November 25, 2015 | As the 2016 election cycle begins to take shape, the Cook Political Report has identified several metrics worth monitoring between now and Election Day.

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