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National Politics|By Elizabeth Wilner, July 16, 2013

Michael Simon, 33 in September, runs one of the near-dozen new firms that deal in the Big Data that helped power President Obama’s re-election. HaystaqDNA is now busy helping corporate clients identify potential new customers. Asked what he hopes will become of what he and fellow Obama alums built, Simon says, “lasting dominance,” so that “when the time comes to go back to Iowa, we will still be…

Political Advertising|By Elizabeth Wilner, July 2, 2013

The point man for an independent group that spent liberally on election ads in 2012, and likely will again in 2014, suggested to me recently that groups like his aren’t solely to blame for the overwhelmingly negative advertising that has become their trademark. The law itself encourages negative ads, he argued, by making it harder to create positive ones. As one example, he explained how he h…

National Politics|By Elizabeth Wilner, June 3, 2013

Gallup’s mea culpa this week and yet another release of 2016 trial heats reminds us that the biggest threat to the health of public opinion polling may not be shrinking response rates or the rising cost of dialing cellphones, but our growing addiction to its results. Some news organizations are considering using Survey Monkey. These organizations in the past would have scoffed at the idea of…

Political Advertising|By Elizabeth Wilner, May 21, 2013

As POLITICO’s Mike Allen might write, “Not The Onion: guns, immigration drive 2016 ads in IA, NH, SC.” The fact of these ads will pique the interest of anyone jonesing for the next big race. More significantly, the focus on guns and immigration suggests that 2016 just might bring the end to our decade-long drought of presidential campaign debate over social issues. Sen. Marco Rubio (R) has benefit…

Political Advertising|By Elizabeth Wilner, May 7, 2013

When it comes to political advertising on television, the news is that it’s no longer so much about news. Cable programming is giving advertisers ways to target sought-after voters through entertainment, providing a cost-efficient, primetime complement to broadcast’s undisputed dominance earlier in the day—sort of a campaign ad buyer’s feng shui

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner is Senior Vice President of Kantar Media Ad Intelligence with oversight of its Campaign Media Analysis Group (CMAG), Contributing Editor of The Cook Political Report, and former Political Director of NBC News. Wilner's weekly segment, "On Points," covers the fast-growing junction of advertising, Big Data, and politics.
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The 2016 Political Environment

Updated November 25, 2015 | As the 2016 election cycle begins to take shape, the Cook Political Report has identified several metrics worth monitoring between now and Election Day.

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