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National Politics|By Elizabeth Wilner, April 23, 2013

In a century when presidential races are decided at the margin, campaign mechanics can make the difference. So it’s much more than a parlor game to think through what parts and labor from the Big Data operation that helped seal President Obama’s re-election would be transferable to Hillary for 2016. The implications are broader, too, than the question of whether Hillary and her already fired-u…

Political Advertising|By Elizabeth Wilner, April 9, 2013

The viability of television’s business model is being debated this week—in Vegas of course, mecca for the gambling man—but the viability of radio’s business model was a subtext last week at the American Association of Political Consultants’ annual conference. The practitioners roaming the hallways at the “Pollies” have a few billion dollars to spend every two years. Most of that money goes to m…

Political Advertising|By Elizabeth Wilner, March 26, 2013

In the context of the overall advocacy advertising scene, Mayor Mike Bloomberg’s planned $12 million campaign calling on certain US Senators to support the pending gun control package both fits right in and stands out. The TV ads continue a trend of increased targeting of individual Washington lawmakers at home. In terms of gun control’s ranking on the 2013 issue ad menu, the subject has nowhere…

National Politics|By Elizabeth Wilner, March 21, 2013

Politicians have accountability on the brain. Voters get regularly scheduled opportunities to make them answer for the job they’re doing. A favorite way for politicians to look as though they’re serving the people is to go after those who aren’t. But when it comes to the strategists whose job is to help them keep theirs, pols have a brain fart. The multibillion-dollar profession of politi…

Political Advertising|By Elizabeth Wilner, March 12, 2013

It’s barely March of the out-year, yet here they come: a drip of TV ads targeting lawmakers on the ballot in November 2014. In 2012 and 2010, the earliest TV issue ads captured by Kantar Media’s CMAG in congressional races aired a year before Election Day. The 2014 air wars won’t just start earlier—they’ll be smarter and more efficient. We’re coming off a presidential race won by a weak incumb…

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner is Senior Vice President of Kantar Media Ad Intelligence with oversight of its Campaign Media Analysis Group (CMAG), Contributing Editor of The Cook Political Report, and former Political Director of NBC News. Wilner's weekly segment, "On Points," covers the fast-growing junction of advertising, Big Data, and politics.
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The 2016 Political Environment

Updated November 25, 2015 | As the 2016 election cycle begins to take shape, the Cook Political Report has identified several metrics worth monitoring between now and Election Day.

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