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Political Advertising|By Elizabeth Wilner, January 11, 2013

The most striking aspect of TV advertising about gun rights and gun control lately has been its absence. In an election cycle punctuated by three mass shootings that killed 24 people and wounded 75, President Obama didn’t air a single campaign ad on the subject. Compare that silence on the airwaves during the campaign with all the confabs, talk of “executive action” and imminent proposals coming…

Political Advertising|By Elizabeth Wilner, January 10, 2013

Big Data did a cannonball into the political pool in 2012. President Obama’s re-election campaign aggressively—and ultimately, highly successfully—fused its internal polling with a wealth of consumer research to more directly connect polling to advertising, field, and ultimately, turnout. Among the ripple effects: Obama’s targeting trumped Republicans’ spending; analytics-enhanced polling gained…

National Politics|By Elizabeth Wilner, December 13, 2012

Post-election post-mortems have debated whether “all that money”—the tens of millions of dollars given by wealthy donors to Republican super PACs and other outside groups to fund predominately negative TV ads against President Barack Obama—was “wasted” because Governor Mitt Romney ultimately lost. Hindsight can be highly selective. Overlooked in this debate: the value of super PAC advertising…

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner is Senior Vice President of Kantar Media Ad Intelligence with oversight of its Campaign Media Analysis Group (CMAG), Contributing Editor of The Cook Political Report, and former Political Director of NBC News. Wilner's weekly segment, "On Points," covers the fast-growing junction of advertising, Big Data, and politics.
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The 2016 Political Environment

Updated November 25, 2015 | As the 2016 election cycle begins to take shape, the Cook Political Report has identified several metrics worth monitoring between now and Election Day.

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