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POLITICAL ADVERTISING|By Elizabeth Wilner, October 20, 2015

As the lines keep blurring further between candidates and the proliferating outside groups supporting them, one distinction remains. Attacking the President of the United States in campaign ads remains the particular specialty not just of outside groups, but of the nationally networked groups that have thrived during his tenure.

POLITICAL ADVERTISING|By Elizabeth Wilner, October 6, 2015

At this stage in the 2016 presidential race, experienced paid-media data scientists remain scarce and sought after, but communications is where it's at. We're now into October and the case remains that the candidates performing the strongest in either Iowa, New Hampshire, or both first-in-the-nation states have done little to no television advertising at all.

Political Advertising|By Elizabeth Wilner, September 24, 2015

Amidst all the exaggerations and oversimplifications of early 2016 TV advertising, some sincere flattery is in the air. This week saw the launch of knock-offs of two of the most famous political ads of all time.

Political Advertising|By Elizabeth Wilner, September 22, 2015

Pope Francis may be just about to arrive in the US, but he has been a presence on the presidential campaign trail on and off since late June.

POLITICAL ADVERTISING|By Elizabeth Wilner, August 27, 2015

One lesson mislearned by non-practitioners-journalists and layfolk-from the post-2012 crash course in Big Data and new technologies is that "digital" and "data" are interchangeable when in fact they're really not the same.

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner is Senior Vice President of Kantar Media Ad Intelligence with oversight of its Campaign Media Analysis Group (CMAG), Contributing Editor of The Cook Political Report, and former Political Director of NBC News. Wilner's weekly segment, "On Points," covers the fast-growing junction of advertising, Big Data, and politics.
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The 2016 Political Environment

Updated November 25, 2015 | As the 2016 election cycle begins to take shape, the Cook Political Report has identified several metrics worth monitoring between now and Election Day.

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