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Political Advertising|By Elizabeth Wilner, August 12, 2015

If you work in political advertising, it’s easy to believe that the business, populated by its own agencies and governed by unique rates and rules, exists in isolation from the rest of the ad industry. Quite to the contrary, political buffets the broader industry in two big ways. First, as a cause of increasing disruption. As Election Days draw closer, more and more nonpolitical ads are...

Political Advertising|By Elizabeth Wilner, August 3, 2015

That Team Rubio in summer 2015 put up money for television advertising time in key early states in winter 2016 and it was considered big news, and the intense scrutiny of the Clinton and Bush campaigns' communications with stations or lack thereof, proves that the political world has gone over the falls for a certain data point which is being increasingly trafficked but is little understood.

Political Advertising|By Elizabeth Wilner, July 20, 2015

Projecting total political ad spending on television is where Main Street politicking meets Wall Street finance. As noted in this space before, after retransmission fees, broadcasters count on political advertising as their second biggest source of incremental new revenue. Cable companies eye political as a similarly important source of cash. This is why Wall Street analysts have begun...

POLITICAL ADVERTISING|By Elizabeth Wilner, June 9, 2015

Here-today-gone-today social media app Snapchat just saw its first-ever political ad covered by the New York Times.

Political Advertising|By Elizabeth Wilner, May 27, 2015

I often get asked to put political ad spending in the context of non-political ad spending. Sure, it's fun cocktail party chatter to say that the high end of everything Hillary Clinton is expected to raise and spend in her bid for the presidency, $2.5 billion, is about the size of Procter & Gamble's ad budget last year: $2.6 billion, per Kantar Media. Of that $2.5 billion, Clinton likely...

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner is Senior Vice President of Kantar Media Ad Intelligence with oversight of its Campaign Media Analysis Group (CMAG), Contributing Editor of The Cook Political Report, and former Political Director of NBC News. Wilner's weekly segment, "On Points," covers the fast-growing junction of advertising, Big Data, and politics.
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The 2016 Political Environment

Updated November 25, 2015 | As the 2016 election cycle begins to take shape, the Cook Political Report has identified several metrics worth monitoring between now and Election Day.

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