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Political Advertising|By Elizabeth Wilner, May 12, 2015

This week brings the upfronts, when television networks roll out their programming wares for advertisers and the industry contemplates its fragmenting future. "TV" used to be shorthand for both content and the device on which the content was viewed. Now TV means either network-produced content viewed live or time-shifted on any manner of devices, or that 50-inch screen on which you watch...

Political Advertising|By Elizabeth Wilner, April 28, 2015

In the 2004 presidential race, as George W. Bush and John Kerry went at it over national security, CMAG tracked significant general election ad activity in 19 states. The first presidential contest since 2004 to focus significantly on global threats to the United States is likely to be decided by slivers of voters in just eight.

Political Advertising|By Elizabeth Wilner, April 13, 2015

Only 4% of all TV ad occurrences captured by Kantar Media CMAG in the 2016 presidential race so far have been positive.

Political Advertising|By Elizabeth Wilner, March 31, 2015

Senior Democratic operatives' claim to Politico that Hillary Clinton may hire as many as "1,000 data geeks, techies and digital gurus" to staff her presidential campaign has inspired some mockery. "Dumbfoundedly laughable," tweeted Republican analytics expert Alex Lundry. The Washington Post's Philip Bump wondered, "What exactly are they doing that, say, 500 people couldn't?"

Political Advertising|By Elizabeth Wilner, March 16, 2015

A political media buying firm is asking the FCC to make it easier for candidates to get ads on TV cheaply in the weeks leading up to an election. After Tuesday, the deadline for any last comments from stakeholders, the petition will begin wending its way around the agency with a verdict likely to come later this year. Just in time for the 2016 air wars, and just in time to make nonpolitical TV...

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner, Contributing Editor

Elizabeth Wilner is Senior Vice President of Kantar Media Ad Intelligence with oversight of its Campaign Media Analysis Group (CMAG), Contributing Editor of The Cook Political Report, and former Political Director of NBC News. Wilner's weekly segment, "On Points," covers the fast-growing junction of advertising, Big Data, and politics.
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The 2016 Political Environment

Updated November 25, 2015 | As the 2016 election cycle begins to take shape, the Cook Political Report has identified several metrics worth monitoring between now and Election Day.

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