Impeachment has dominated the political discourse of late and paid political advertising has been no exception. Republican groups have bombarded the airwaves with ads targeting vulnerable House Democrats, who have been left largely undefended. On TV, Democratic groups have been outspent $16.4 million to $5.7 million, and many of these ads have targeted their most vulnerable members. Moderate Democrats who occupy seats in districts that President Trump won in 2016 have been the targets of most GOP spending. Only Need to Impeach has gone of the offensive, targeting vulnerable GOP senators. President Trump’s campaign has been the highest spending advertiser, putting up $5.5 million on television ads since September 23. The campaign has followed an interesting strategy, with a national television buy totaling just under $3 million. Most of the rest of his spending has been in early primary states, with the first four states receiving a combined $2 million. The remaining money went to the Pittsburgh, Harrisburg, and Wilkes Barre-Scranton markets in Pennsylvania. Some of his ads, such as “Promises” hit former Vice President Joe Biden, while others such
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